Offering a unified shopping experience across all channels and touchpoints – and being able to reach customers where they are – has become crucial for retailers to remain competitive in today's market.
However, operating across multiple channels means that inventory, order fulfillment, and merchandizing are far more complex processes. Both customer-facing systems and internal systems are critical to driving sales and fostering customer loyalty.
This eBook covers the five best practices retailers should follow to maximize the benefits of omnichannel retailing:
Integrate centralized inventory, order fulfillment, and merchandizing management for greater customer satisfaction.
Leverage a real-time inventory management system to ensure accurate stock levels across channels and use data-driven insights to make better strategic decisions.
Automate product merchandising using a centralized platform to increase efficiency and reduce errors.
Implement geo-routing capabilities to optimize online ordering and fulfillment processes with buy-online, pick up in-store (BOPIS) ordering options.
Omnichannel Retail eBook